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    You also need it to try something revolutionary. Like making that simple, positive switch from tobacco cigarettes to E-Lites.

    With no tar, tobacco or carbon monoxide but still that familiar satisfying taste, you won't have to compromise on your enjoyment.

    You'll be you, just a little bit better. Perhaps you'll believe you can conquer a 5K; take another spin around the dance floor; or simply keep up with the kids.

    And when you start believing, who knows where that might lead?

    In 2014, E-Lites are going to commit to supporting our customers with the self-belief to live life at full capacity.

    From April we will be communicating with our customers to hear about what they would like to achieve. A lucky few will then be chosen to be supported by E-Lites to fulfil their potential.