Believe You Can
2013 was a great year for us here at E-Lites. Our fan base grew, Team E-Lites excelled and the atmosphere at our headquarters has never been better. We feel we've really helped drive the understanding of electronic cigarettes and introducing smokers to the ultimate alternative to tobacco.
Why did Team E-Lites do so well? Why did we have on our team a race-winning and record-setting racing driver? Why do we have a dedicated and successful motorbike team? Why do we have a man steamrolling his way to (hopefully!) the World Darts Championship? Because we believe in them and crucially, they believe they can do it. Here at E-Lites, we’re all about self-belief and the power it has to make regular people do extraordinary things, as well as the simple (but sometimes challenging) everyday tasks like playing football with your children.
So this isn’t just a new website launch, it's a totally new philosophy to living. Our "believe you can'" campaign begins today and will end with many of you having your dreams made true by E-Lites… but more on that in a few weeks!
Self-belief is something everybody has inside them. It just takes that one spark to go “I can do this”. For 2014 we believe in you. What do you want to achieve? Go get it.