Breaking Down Conceptions - electronic cigarettes in the mainstream
It may still be early in 2013 but one million is already proving to be a significant figure for us at E-Lites. Our first television commercial, featuring the now famous ‘Gangnam Baby’, has received over 1 million views on YouTube. Even more significantly, 1 million is also the figure the number of electronic cigarette users in the UK is expected to reach this year.
However, as awareness and prominence of electronic cigarettes increase so too can misunderstandings and apprehensions in relation to both their safety and benefits. This is inevitable with a relatively new product, and so we are always delighted to see mainstream coverage of the electronic cigarette which both identifies and answers these concerns, such as the article featured on the BBC website today titled http://www.bbc.co.uk/news/uk-21406540 ‘Electronic cigarettes – miracle or menace?’
This interesting piece by Graham Satchell addresses many of the underlying concerns people have about electronic cigarettes and offers a fair appraisal of the many benefits that can be brought from switching from traditional smoking methods to the electronic cigarette, from health advantages to being able to use them at your desk.
Causing perhaps the biggest stir within the article is the following quotation from Professor John Britton of the Royal College of Physicians who argued “If all the smokers in Britain stopped smoking cigarettes and started smoking e-cigarettes we would save 5 million deaths in people who are alive today. It's a massive potential public health prize.”
The benefits of switching from traditional smoking products to electronic cigarettes don’t end with the elimination of tar and tobacco intake. For more on what you could gain by switching to E-Lites take a look at our ‘Why Choose Elites?' page, and for more information on the product itself see our explanatory‘What Are Electronic Cigarettes?' graphic.
Remember to watch this space as we will be releasing a range of great blogs over the coming months. Our readers can also find our E-Lites Facebook page at http://www.facebook.com/ELitesUK. For all the latest goings on, you can keep up-to-date with E-Lites on Twitter https://twitter.com/ELitesUK. And we also have an E-Lites YouTube channel live at http://www.youtube.com/user/ElitesUK.