Record year for E-Lites as smokers switch to the sensible cigarette alternative
E-Lites electronic cigarettes are tipped to become a breakaway trend among millions of UK smokers in 2012 after a record year in which sales rose by almost 400 per cent.
The latest figures prove that increasing numbers of smokers are switching to E-Lites’ smoke-free cigarettes, which are safer, safer and cheaper than their traditional tobacco counterparts, as well as being legally unrestricted for use in public places.
UK-based E-Lites, founded in 2007, has seen meteoric growth over the past 12 months, thanks to product development, celebrity endorsement, growing public awareness and increasing support from members of the medical community who recognise it as a way of reducing smoking-related deaths among smokers who can’t quit completely.
Sales to date have come primarily via the website www.e-lites.co.uk but the manufacturer is now expanding availability in shops. E-Lites have recently gone on sale in Roadchef service areas across the UK, and in convenience stores and newsagents via the wholesaler Booker, while advanced negotiations are underway with a number of large retail groups.
E-Lites founder and co-director Adrian Everett said: “At the beginning of the year we were attracting several hundred new customers a month. We are now seeing several hundred new customers per day, which is remarkable considering the legislative and marketing challenges we have faced.
“It was last December when we made the decision to design and manufacture our own exclusive range of ecigs, which has set us apart from the generic products on the market. The launch of our next-generation G9 series was an overwhelming success and we continue to grow exponentially.”
Earlier this year, E-Lites staged a ‘Tobacco Amnesty’ in central London to mark World No Tobacco Day, encouraging hundreds of smokers to ditch their old habits in favour of an alternative that is free of tar, tobacco and many other harmful additives associated with tobacco smoking.
E-Lites also made a number of TV appearances, including EastEnders and Daybreak, as well as featuring on TalkSPORT and BBC Radio 4, and being among the star attractions at The Gadget Show Live and Top Gear Live shows in London and Birmingham.
Mr Everett added: “What we’re seeing is a cultural shift among smokers who don’t necessarily want to give up completely, but want a safer, cheaper and more convenient alternative. For these reasons, we’re expecting continued growth for E-Lites in 2012.”