Electronic Cigarette Industry Trade Association
We have often made reference in our blogs and social media activity to the ECITA, so we thought it might be useful to give some background to what it is, its success to date and future plans
ECITA (EU) Ltd was formed specifically to research and apply all the relevant regulations, as set out in law, which govern the sale of electronic cigarettes. Since an electronic cigarette is neither legally-defined as medicinal products, nor as tobacco products, ECITA works with Trading Standards on discovering all the relevant regulatory law for general consumer products. These have been brought together into the Industry Standard of Excellence (ISE) guidebook. This is supplied to all ECITA members – of which E-lites was a founder- as well as to government enforcement agents, and which we use to audit our members bi-annually to ensure they have been abiding by the standards set out in the ISE.
ECITA (EU) membership comprises electronic cigarette vendors and manufacturers. All are committed to full legal compliance and the highest possible standards of product quality, safety, customer service, and excellent business practices.
Since its foundation in Sept 2010, ECITA (EU) Ltd has improved standards across membership and has seen this apply to non-members too. ECITA has conducted a significant amount of electronic cigarette product testing to prove that there is nothing they contain that is harmful, i.e. no contamination, and verifying that stated nicotine contents are correct. ECITA has given the industry a single unified ‘voice’ and it has quickly gained an internationally-respected reputation.
For the future, ECITA wants to see strong leadership from policy makers, recognising that an electronic cigarette should be classified as general consumer products, subject to enforcement of the General Product Safety Directive and other appropriate legislation. ECITA will continue to have a role in providing self-regulation from within the industry to support government regulators in ensuring that the high standards set by ECITA’s members are replicated across the global industry.
ECITA has also played an important role in rebutting inaccurate reporting in the British media especially when reporting on electronic cigarette related medical research. More details of their work can be found on the ECITA website http://www.ecita.org.uk.
Remember to watch this space as we will be releasing a range of great blogs over the coming months. Our readers can also find our E-Lites Facebook page at http://www.facebook.com/ELitesUK. For all the latest goings on, you can keep up-to-date with E-Lites on Twitter https://twitter.com/ELitesUK. And we also have an E-Lites YouTube channel live at http://www.youtube.com/user/ElitesUK.