Mighty Mike, Motorbikes And Media Likes
The Bank Holiday weekend will be a busy one for E-Lites, and you can get your hands on samples at two racing events over the weekend! Our promo teams will be at the British Superbikes at Oulton Park in Cheshire on Sunday and Monday with E-Lites to hand out, and you’ll also be able to pick up some from Hunter Abbott’s BTCC garage during the pit walk at Thruxton, Hampshire on Sunday.
We’ll be cheering on Abbott as he and Rob Austin chase BTCC points at the country’s fastest race track, while a bumper bank holiday crowd will be watching Tim Hastings whizz around Oulton Park in his Supersport Evo class. Hastings has been improving over years at the Cheshire circuit and his results are getting more impressive, so Team E-Lites are chasing a big points haul in the two races.
Michael van Gerwen slipped to a surprise defeat on Thursday at Birmingham’s NIA, but remains top of the league, equal on points with compatriot Raymond van Barneveld. The two Dutchmen go up against each other in what will be a breathless match at the Metro Radio Arena in Newcastle next Thursday.
Finally, Marketing Week magazine this week lists E-Lites alongside global companies like the BBC, Facebook, Red Bull, Samsung and Microsoft in the “Vision 100”. The list compiles and features one hundred marketing visionaries – and E-Lites are there, headed by our Chief Sales and Marketing Officer, Trevor Field. We’re always trying to break new ground and it’s great to see our endeavours are being recognised, not only by the media, but our customers as well.
And don’t forget our Believe You Can pledges are underway, with even more to come!