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E-lites Blog


E-Lites rev up for a spectacular return to London’s Top Gear Live

Posted on December 1, 2011 by Dave There have been 0 comments

Having been a big hit at Top Gear Live in Birmingham earlier this month, E-Lites will be back in action at the London show from this Thursday (24th to 27th November).

The UK’s leading electronic cigarette manufacturer will once again bring together a 37ft powerboat, an F1 simulator and the smartest electronic cigarettes on the market, proving to smokers that you can still enjoy a nicotine fix without seriously damaging your health.

E-lites already have a growing army of celebrity fans – not least among the Top Gear team itself – and the latest smoke-free devices will be showcased in front of thousands of petrolheads at the ultimate motoring event this weekend.

E-Lites Top Gear Live

From Thursday to Sunday at Excel London, motor enthusiasts will be invited to get behind the wheel of a full-size F1 car with a built-in driving simulator, courtesy of F1driver.com, and can also enter a prize draw to win a spin in the E-Lites powerboat, which is set to compete in the RB12 Round Britain race next year.

E-Lites are a safer and less expensive alternative to traditional tobacco cigarettes, as well as being unrestricted for use in public places.

E-Lites co-director Adrian Everett said: “There’s a historic link between motorsport and cigarettes that has almost been extinguished by the clampdown on tobacco advertising. We are very happy to be involved in re-establishing that link in a way that’s fitting for the 21st century. Just as car technology has evolved, so has smoking technology, which means smokers can now enjoy a smarter option. The nicotine buzz is still there, but we’ve excluded the most harmful elements, so it makes more sense from a health perspective.”

Visit E-Lites at Stand 595 at Excel London from 24th-27th November 2011.


This post was posted in electronic cigarettes and was tagged with electronic cigarette, Top Gear Live, Powerboat