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E-lites Blog

E-Lites brings a buzz to Top Gear Live

Posted on October 28, 2011 by Dave There have been 0 comments

Bringing together a 37ft powerboat, an F1 car and the smartest electronic cigarettes on the market, E-Lites are gearing up for a spectacular debut at Top Gear Live.

The UK’s leading electronic cigarette brand, which counts a certain Top Gear star among its celebrity fans, is not only showcasing the latest E-Lites products but also offering petrolheads the chance to win the ultimate high-speed thrills on the sea.

Visitors can climb into the driving seat of an F1 car live at the show, and can enter a prize draw to win a spin in the E-Lites powerboat, which is set to compete in the RB12 Round Britain race next year.

E-Lites Powerboat


The branded powerboat, which will be on display at both the London and Birmingham shows, comes fresh from the PSP Southampton Boat Show, where it was the headline exhibit for three days.

E-Lites are a safer and less expensive alternative to traditional tobacco cigarettes, as well as being unrestricted for use in public places.

E-Lites co-director Adrian Everett said: “There’s a historic link between motorsport and cigarettes that has almost been extinguished by the clampdown on tobacco advertising. We are very happy to be involved in reestablishing that link in a way that’s fitting for the 21st century. Just as car technology has evolved, so has smoking technology, which means smokers can now enjoy a smarter option. The nicotine buzz is still there, but we’ve excluded the most harmful elements, so it makes more sense from a health perspective.”

Visit E-Lites at Stand 180 at Top Gear Live at Birmingham NEC on 11th-13th November and Stand 595 at Excel London on 24th-27th November.

This post was posted in electronic cigarettes and was tagged with E-Lites electronic cigarette, Top Gear Live, Powerboat