Women smokers are more likely to kick the habit than men
Women who smoke are more determined to kick the habit than their male counterparts, according to a new survey commissioned by leading electronic cigarette brand E-Lites to tie in with this month’s Stoptober campaign.
Around 55% of women smokers say they are likely to quit in the next 12 months, compared with 49% of male smokers.
These were among the findings of the poll of 1,000 UK smokers, commissioned by E-Lites electronic cigarette brand and conducted by OnePoll.(1)
Women have also attempted to quit smoking more often than men. Some 70% of female smokers have tried to stop smoking up to 10 times, compared with 59% of men, and health was the biggest reason, with over a third citing this as their main motivation, closely followed by the rising cost of a packet of cigarettes.
Female smokers also admitted they found giving up difficult, with 49% describing the process as hard or very hard, compared with 42% of men.
This may explain why women who smoke are keener to embrace alternative options than their male counterparts, with 63% saying they were ‘interested’ or ‘very interested’ in using an electronic cigarette such as E-Lites as a reduced-harm alternative to tobacco cigarettes, compared with 53% of male smokers.
In addition, of the 19% of women smokers who have tried electronic cigarettes, almost 60% are still using them on a regular basis. The top reasons were reduced damage to health, lower cost and absence of nasty smells.
E-Lites CEO Adrian Everett said: “What this survey proves is that millions of smokers are finding it extremely difficult to give up and, having tried many times to quit, they are increasingly looking towards alternatives like the electronic cigarette, which give them the option of minimising damage to their health without losing that familiar experience of nicotine inhalation. So rather than solely pressuring smokers to ‘stop’, we should also be giving them the option to ‘swap’. It could have a huge impact on the public health consequences of smoking.”
A growing body of international research(2) suggests that electronic cigarettes, which are free from tar, tobacco and other toxins, provide smokers with an alternative form of nicotine inhalation that dramatically reduces health damage.
The treatment of Chronic Obstructive Pulmonary Disease (COPD), which is primarily associated with smoking, is estimated to cost the NHS £800 million annually(3). And while this is being addressed via smoking cessation initiatives, the adoption of a ‘harm reduction’ strategy endorsing the use of electronic cigarettes could help further reduce the costs associated with COPD, according to E-Lites.
In the survey, E-Lites emerged as the UK’s most recognisable electronic cigarette brand with 30% recognition – more than double that of its nearest rival. The company’s rigorously tested and legislatively-compliant electronic cigarettes contain a pharmaceutical-grade nicotine solution that users inhale as a vapour, recreating the satisfaction of a traditional cigarette but without tobacco, tar and other toxins.
(1) National survey of 1,000 smokers in the UK; conducted independently by OnePoll, Oct 2012
(2) American Journal of Preventative Medicine; February 8th, 2011 (http://www.stop-tabac.ch/fra/images/stories/documents_stop_tabac/seigel%20e%20cigs%20am%20j%20prev%20med%202011.pdf)
(3) NHS; National Institute for Health and Clinical Excellence; Chronic Obstructive Pulmonary Disease – Costing Report; February 2011 (http://www.nice.org.uk/nicemedia/live/13029/53292/53292.pdf)
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