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E-Lites In The Press

E-Lites in the press

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Everyone’s talking about E-Lites! See what the press are saying about us right here.

For press enquiries please contact:

Centaurus Communications
Ian Gregory - ig@centauruscommunications.com
Jonathan Horsman - jh@centauruscommunications.com
Phone: +44 (0)203 542 6465

E-Lites press release

100 Words on E-Cigarettes: Which Experts Should You Trust On Use In Public Places?

8th May 2014

Politicians in England, Wales, Scotland and Northern Ireland are discussing banning e-cigarette use in public places. Impressive sounding organisations like the BMA are campaigning for bans because they say that e-cigarettes are somehow ‘normalising’ smoking and luring people into tobacco use. Others like ASH say this just is not happening. As repeated scientific evidence shows that exhaled e-cigarette vapour does not cause any harm to bystanders we suggest that you should ask the BMA what evidence they have of the reverse? Below is clear research showing how e-cigarettes are encouraging millions to switch from tobacco - not to start smoking.

Charles Hamshaw-Thomas, Legal & Corporate Affairs Director, E-Lites

More information and notes

 

E-Lites press release

E-Lites question Public Health England’s proposal to restrict e-cigarette use

30th April 2014

In a Public Health England board paper dated today, 30 April, officials are shown to be making plans to ban public use of e-cigarettes in England. The document states that “e-cigarette use should be prohibited in workplaces, educational and public places to ensure their use does not undermine smoking prevention and cessation by reinforcing and normalising smoking.”

Today’s board paper comes two days after Action on Smoking on Health, which is funded by the Department of Health, published survey data showing that there was no evidence of e-cigarettes normalising tobacco use. Instead ASH, which opposes such bans on e-cigarette use in public places, said that the evidence was that “smokers are increasingly turning to these devices to help them cut down or quit smoking.”

“Survey after survey is showing that e-cigarettes are an astonishingly effective gateway out of tobacco use, not into it,” says Charles Hamshaw-Thomas, Legal and Corporate Affairs Director of E-Lites, which is Britain’s biggest e-cigarette brand.

“So there is no justification whatsoever for the draconian measure of banning public use of e-cigarettes. Bans on tobacco use were introduced only because of the harm caused by cigarette smoke. There is not a jot of evidence of harm caused by exhaled e-cigarette vapour. Bans on e-cigarette use would only send reformed smokers back outside from whence they came,” said Mr Hamshaw-Thomas.

“Government officials should base their advice on facts not fears, on science rather than scaremongering. Yet the only official guidance on e-cigarettes remains that smokers should “not use them.” However 2.1 million e-cigarette users are ignoring the officials and listening to the scientists instead.”

“It is time for an end to the tired rhetoric of calling for yet more evidence and for officials to look at the clear message of the vast amount of science which has accumulated over the last six years,” said Mr Hamshaw-Thomas.

The board paper makes the point that “a single, overarching, message is lacking on e-cigarettes”.

“We couldn’t agree more,” said Mr Hamshaw-Thomas. “The Government needs to clarify where it stands or we will have more illogical policies like this. As the country’s top nicotine scientist, Professor Robert West, told the BBC on Monday: ‘if we fail to take this opportunity… we are really condemning people to death, that’s what’s at stake.’”

Charles Hamshaw-Thomas, Legal & Corporate Affairs Director, E-Lites

More information and notes

 

E-Lites press release

E-cigarette users pass the 2 million mark in the UK

28th April 2014

The e-cigarette revolution continues to gather pace with the number of users in the UK having trebled to 2.1 million during the past two years. The research carried out by Action on Smoking and Health confirmed that there is absolutely no evidence emerging of e-cigarettes proving a gateway into tobacco.

“Study after study is showing that scaremongering that e-cigarettes are luring people into tobacco is baseless nonsense. The reverse is going on - smokers are switching into e-cigarettes as the way to reduce the harm from tobacco,” says Charles Hamshaw-Thomas, Legal and Corporate Affairs Director, E-Lites.

As a result tobacco sales are falling in the UK(see link below to FT report that Imperial Tobacco’s UK sales volumes were down 16% last year.) And so too are sales of nicotine replacement products (gum and patches) which, as academic research shows, have had limited success.”

At the heart of today’s story is that experts like Deborah Arnott of ASH and Professor Robert West are distancing themselves from organisations like the BMA which has relentlessly been peddling fears that e-cigarettes are ‘re-normalising’ smoking. They do this in the face of all the evidence. It is time for the BMA to be held to account for its irresponsibility in aggressively campaigning for bans on e-cigarettes being used in public places,” says Charles Hamshaw-Thomas.

“The phenomenal growth of e-cigarettes as the most popular alternative to smoking is accelerating the delivery of government targets on reducing tobacco consumption. The big e-cigarette companies like E-Lites are keen to work together with government to draw up codes on advertising, bans on sales to children, product quality & safety and continuing research.”

“Given that there are now more than 2 million people using e-cigarettes it would be deeply negligent for the industry and government not to co-operate in producing immediate regulation of e-cigarettes. Waiting until European regulation comes into effect in 2017 is to risk rogue batches causing harm. We call for the government to ensure monitoring of all e-cigarette products, e-liquid batches and electrical chargers is brought into force immediately.”

Charles Hamshaw-Thomas, Legal & Corporate Affairs Director, E-Lites

More information and notes

 

The Telegraph

Find out how E-Lites electronic cigarettes are challenging the tobacco industry and anti-smoking lobbyists

23rd April 2014

The founders of E-Lites explain to the Business Club how vision, innovation and empathy for end-users has helped it win over thousands of smokers and retailers as well as many in public health.

 Click here to see the story and video

 

Management Today

Management Today

28th March 2014

CEO Adrian Everett makes an appearance in a feature by Management Today, where we explore his history and the building of E-Lites.

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BBC World News

BBC News

2nd April 2014

Charlie Hamshaw-Thomas discusses the proposal from the Welsh government to ban electronic cigarettes in public places on BBC News

 

Sky News

Sky News

2nd April 2014

Charlie Hamshaw-Thomas appears on Sky News to discuss the proposal from the Welsh government to ban electronic cigarettes in public places

Sky News

Sky News

11th October 2013

Nottingham Forest Ladies have been thrown a lifeline after Sky Sports News broadcast their battle to stay in business. The club's league fixture against rivals Derby on Sunday had been in doubt after the owners of the men's team withdrew their financial support. But after finding out about their plight, electronic cigarette company E-Lites have come to the rescue with a sponsorship deal to keep them afloat until Christmas.

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The Shuttle

The Shuttle

11th October 2013

A KIDDERMINSTER-based charity has announced a new partnership with an electronic cigarettes company. E-Lites, of Bromsgrove, is supporting military bereavement service Forces Support, which offers the families of servicemen and women, who have been bereaved in recent conflicts in Iraq and Afghanistan, support and assistance.

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Herald Scotland

Herald Scotland

5th September 2013

Waiting to inhale: Celtic sign partnership deal with e-cig company. The Parkhead club have signed a deal with E-Lites, a top UK e-cig brand, will become an official partner of what the company described as "one the world's best supported and most popular football clubs". The deal, which will run until 2016, will give adult supporters who smoke the opportunity to enjoy E-Lites electronic cigarettes and e-cigars on match days and at other events hosted at Celtic Park.

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Sunday Times

Sunday Times

1st September 2013

The rise of electronic cigarettes has spawned a host of British success stories.


When the products, which offer a safer smoking experience that traditional cigarettes, first appeared they would often lead to strange looks – increasingly a think of the past as the market surges to worldwide sales of £2bn.

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BBC World News

Adrian Everett, CEO of E-Lites contrasts the health record of Electronic Cigarettes vs Tobacco on BBC News

14th June 2013

 

Channel 5

Mike Ryan, Chairman of E-Lites discusses the impact of an announcement by the MHRA relating to Electronic Cigarettes

12th June 2013

 

Sky News

CEO of E-Lites, Adrian Everett, debates E-Cigarettes regulation on Sky News

12th June 2013

 

BBC World News

Charles Hamshaw-Thomas Director of Corporate & Legal Affairs at E-Lites discusses the regulation of Electronic Cigarettes

12th June 2013

 

Evening Standard

15th April 2013

It was on Sunday afternoon at my friend George's birthday party that I realised the vapers had taken over. Usually, when there's a large group of people in the pub, they sort themselves into the smokers and the non-smokers. This time, there was a new category, imbibing their nicotine-vapour inside and outside, their green tips glowing. Electronic cigarettes, released onto the market in 2007, have finally reached critical mass.

Vapers are on the rise

 

Convenience Store

Convenience Store

13th March 2013

The online magazine ran an article on electronic cigarettes, and Dan Cock, a retailer in Devon, endorsed E-Lites and predicted 2013 would be the “year of the electronic cigarette”.

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The Drum

The Drum

12th March 2013

The Drum ran a piece on E-Lites when we released our extended TV commercial to coincide with No Smoking Day. CEO Adrian Everett spoke to the publication to “drum” up support.

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Marketing Week

Marketing Week

7th March 2013

With our wildly popular TV advert doing the rounds, Marketing Week asked whether tighter guidelines were going to be enforced to prevent similar adverts in the future. We spoke to the site and made our case for the clarity and legality of our advert.

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BBC Radio Tees

BBC Radio Tees

13th February 2013

Michael Ryan gives BBC Radio Tees and it’s listeners an introduction to the product, explains how it works and the advantages to using E-Lites.

 

BBC Hereford & Worcester

BBC Hereford & Worcester

13th February 2013

Our chairman, Michael Ryan, talks to BBC Hereford & Worcester about the benefits of using E-Lites over regular cigarettes and the challenges E-Lites had to overcome to become market leader.

 

The Times

The Times

17th January 2013

"E-Lites, which makes e-cigarettes containing nicotine, will launch an advertising campaign on Saturday on ITV, Sky and Channel 5, featuring the BBC’s Waterloo Road actor Mark Benton."

E-Lites gets the all-clear for TV campaign

 

BBC Radio 4 – Today Show

BBC Radio 4 – Today Show

16th January 2013

"E-Lites Chief Executive debates the role of electronic cigarettes in society and the new E-Lites TV advert."

 

Scotland Tonight

Scotland Tonight

18th January 2013

"Scotland Tonight discussed the issue with ASH Scotland's Chief Executive Sheila Duffy, and Michael Ryan, the co-director of E-Lites."

Should electronic cigarette advert be broadcast on british TV

 

The Guardian

The Guardian

15th January 2013

"E-Lites, which makes electronic cigarettes which do not contain tar but do use addiction-forming nicotine, is to launch a national TV advertising campaign on Saturday, 19 January."

E-Cigartte advertising campaign UK ban smoking

 

Radio Times

Radio Times

15th January 2013

"A TV advertising campaign for a brand of nicotine-based electronic cigarettes is set to test the limits of a UK ban on the promotion of tobacco-related products, which has been in effect since 1965."

Electronic cigarette tv ad campaign could prove landmark case

 

The Drum

The Drum

14th January 2013

"Every day thousands of smokers across the UK are interrupting their day to head outside for a smoke. By highlighting the lost opportunities it illustrates an immediate benefit of E-Lites: they can be smoked anywhere without the socially unacceptable side effects including those associated with passive smoking."

E-Lites set unveil e-cigarette campaign feature gangnam style dancing baby

 

Geekoid

Geekoid

22nd March 2012

“Smoking really is a disgusting habit, even when you’re heavily addicted you still realise this. [...] One solution’s an e-cigarette; as they literally deliver the nicotine hit, without any of the poisonous smoke affecting you or the others around your vicinity. Oh, and did I mention that you’re legally allowed to smoke them in restaurants, pubs and clubs? Being as that today, the 22nd of March, is World Vaping Day, perhaps it’s time to switch with the aim of quitting for good?”

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FHM

FHM

13th March 2012

“They're called E-Lites. They're a snazzy kind of electronic cigarette. They're not actually meant to make you stop smoking, but they're safer than normal cigarettes because they contain nicotine but no tar.”

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Burton Mail

Burton Mail

13th March 2012

“Burton is set to become a ‘vaping’ hot spot following the opening of one of the UK’s first dedicated E-Lites electronic cigarette outlets.”

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Metro

Metro

12th March 2012

“E-cigarettes are free from most of the chemicals found in a normal cigarette. They are the same size and shape as a normal cigarette and a typical design will consist of three different components: a lithium battery, an atomiser and a cartridge containing nicotine. It works by turning the nicotine into a vapour and it is this that is inhaled by the user.”

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IN!

IN!

February 2012

"Probably one of the most popular New Year resolutions is to quit smoking but again, this is no mean feat, especially if you have been smoking for years. Why not stub out your ciggie and start using an electronic cigarette? Often nicknamed ‘Vaping’, the devices produce nicotine in the form of a vapour that can be inhaled and the best bit is you can ‘Vape’ in the pub! Similar to nicotine gums, patches and sprays in terms of helping satisfy the craving of smokers, electronic cigarettes give you vaporised nicotine but no tar, so no carcinogenic lung cancer causing chemicals and no passive smoking element."

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Shields Gazette

Shields Gazette

5th January 2012

"Last year, UK-based electronic cigarettes company E-Lites recorded a 400 per cent rise in sales of the cigarettes."

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Green Living Review

Green Living Review

28 November 2011

"Considering that since the ban on smoking in the workplace lots of time is lost to businesses through smoking breaks which have to be now taken outside and, in some cases, a certain distance away from the building it might be a thought for places of work to make available to smokers starter packs of electronic cigarettes, such as E-Lites."

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Independent Retail News

Independent Retail News

25 November 2011

"E-Lites are at the forefront of the electronic cigarette revolution, which has inspired hundreds of thousands of smokers to ditch conventional cigarettes in favour of an alternative that's free of tar and tobacco and doesn't produce smoke or strong odours, yet still provides a familiar intake of nicotine."

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Girl Geek Chic

Girl Geek Chic

18 October 2011

"E-Lites provided the nicotine hit, and were loving the fact that there was no tar, tobacco, carbon monoxide, or the additional chemicals found in traditional cigarettes. They were both impressed with the 300-400 vapes per battery charge."

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Southampton Boat Show

Southampton Boat Show

21 September 2011

"Leading UK-based electronic cigarette brand E-Lites will rule the waves this week when the company's spectacular new 37ft powerboat gets top billing as the feature boat for the final three days of the PSP Southampton Boat Show."

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Kingsbridge and Salcombe Gazette

Kingsbridge and Salcombe Gazette

18 August 2011

"BananaShark's spectacular new 37ft powerboat was unveiled for the first time at a launch party at Salcombe's Island Street Bar and Grill."

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Female First

Female First

03 August 2011

"E-Lites produce an odour-free vapour, rather than smoke, and are unrestricted, which means they can be used almost anywhere."

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Grocery Trader

Grocery Trader

03 August 2011

"Eastenders viewers found themselves switching onto E-Lites this week after seeing the electronic cigarettes used in the latest episode of their favourite soap."

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Bar Magazine

Bar Magazine

06 June 2011

"Made of plastic or metal and powered by a tiny battery, they are designed to look and feel like regular cigarettes but do not contain tobacco or produce smoke. Leading suppliers such as E-Lites have seen off the threat of a clampdown on e-cigarettes through lobbying and the creation of the Electronic Cigarette Industry Trade Association (ECITA)."

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Contact Music

Contact Music

02 June 2011

"To mark World No Tobacco Day, E-Lites are setting up a Tobacco Amnesty. The first 1,000 smokers to come and dump their old cigarettes or tobacco pouches in a big transparent bin will get free E-Lites in return."

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The Sun

The Sun

01 April 2011

"Smokin'... Lydia tries an electronic cigarette with Lucy: TOWIE girls get their hands on E-Lites."

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OK Magazine

OK Magazine

01 April 2011

"The Only Way is Essex lot wore some interesting outfits last night..."

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