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E-Lites In The Press
Welcome to the E-Lites press page. We don't like to name drop, but here you can find all the latest articles E-Lites have featured in.
For press enquiries please contact:
Golley Slater
Liz Dimitrijevic - Liz.Dimitrijevic@golleyslater.co.uk
Sarah Learoyd - SLearoyd@golleyslater.co.uk
Phone: 01943 484848
Evening Standard
15th April 2013
It was on Sunday afternoon at my friend George's birthday party that I realised the vapers had taken over. Usually, when there's a large group of people in the pub, they sort themselves into the smokers and the non-smokers. This time, there was a new category, imbibing their nicotine-vapour inside and outside, their green tips glowing. Electronic cigarettes, released onto the market in 2007, have finally reached critical mass.
"I felt quite self-conscious whipping it out when I first started," said my friend Luella, who turned to E-Lites (the most popular brand) as a healthier alternative to Camel Lights. "Gradually you notice how many people are using them. The beauty of them is you can smoke in places you can't smoke normal cigarettes — so in a weird way, it's better."
Convenience Store
13th March 2013
The online magazine ran an article on electronic cigarettes, and Dan Cock, a retailer in Devon, endorsed E-Lites and predicted 2013 would be the “year of the electronic cigarette”.
The Drum
12th March 2013
The Drum ran a piece on E-Lites when we released our extended TV commercial to coincide with No Smoking Day. CEO Adrian Everett spoke to the publication to “drum” up support.
Marketing Week
7th March 2013
With our wildly popular TV advert doing the rounds, Marketing Week asked whether tighter guidelines were going to be enforced to prevent similar adverts in the future. We spoke to the site and made our case for the clarity and legality of our advert.
BBC Radio Tees
13th February 2013
Michael Ryan gives BBC Radio Tees and it’s listeners an introduction to the product, explains how it works and the advantages to using E-Lites.
BBC Hereford & Worcester
13th February 2013
Our chairman, Michael Ryan, talks to BBC Hereford & Worcester about the benefits of using E-Lites over regular cigarettes and the challenges E-Lites had to overcome to become market leader.
The Times
17th January 2013
"E-Lites, which makes e-cigarettes containing nicotine, will launch an advertising campaign on Saturday on ITV, Sky and Channel 5, featuring the BBC’s Waterloo Road actor Mark Benton."
BBC Radio 4 – Today Show
16th January 2013
"E-Lites Chief Executive debates the role of electronic cigarettes in society and the new E-Lites TV advert."
Scotland Tonight
18th January 2013
"Scotland Tonight discussed the issue with ASH Scotland's Chief Executive Sheila Duffy, and Michael Ryan, the co-director of E-Lites."
Should electronic cigarette advert be broadcast on british TV
The Guardian
15th January 2013
"E-Lites, which makes electronic cigarettes which do not contain tar but do use addiction-forming nicotine, is to launch a national TV advertising campaign on Saturday, 19 January."
Radio Times
15th January 2013
"A TV advertising campaign for a brand of nicotine-based electronic cigarettes is set to test the limits of a UK ban on the promotion of tobacco-related products, which has been in effect since 1965."
Electronic cigarette tv ad campaign could prove landmark case
The Drum
14th January 2013
"Every day thousands of smokers across the UK are interrupting their day to head outside for a smoke. By highlighting the lost opportunities it illustrates an immediate benefit of E-Lites: they can be smoked anywhere without the socially unacceptable side effects including those associated with passive smoking."
E-Lites set unveil e-cigarette campaign feature gangnam style dancing baby
Geekoid
22nd March 2012
“Smoking really is a disgusting habit, even when you’re heavily addicted you still realise this. [...] One solution’s an e-cigarette; as they literally deliver the nicotine hit, without any of the poisonous smoke affecting you or the others around your vicinity. Oh, and did I mention that you’re legally allowed to smoke them in restaurants, pubs and clubs? Being as that today, the 22nd of March, is World Vaping Day, perhaps it’s time to switch with the aim of quitting for good?”
FHM
13th March 2012
“They're called E-Lites. They're a snazzy kind of electronic cigarette. They're not actually meant to make you stop smoking, but they're healthier than normal cigarettes because they contain nicotine but no tar.”
Burton Mail
13th March 2012
“Burton is set to become a ‘vaping’ hot spot following the opening of one of the UK’s first dedicated E-Lites electronic cigarette outlets.”
Metro
12th March 2012
“E-cigarettes are free from most of the chemicals found in a normal cigarette. They are the same size and shape as a normal cigarette and a typical design will consist of three different components: a lithium battery, an atomiser and a cartridge containing nicotine. It works by turning the nicotine into a vapour and it is this that is inhaled by the user.”
IN!
February 2012
"Probably one of the most popular New Year resolutions is to quit smoking but again, this is no mean feat, especially if you have been smoking for years. Why not stub out your ciggie and start using an electronic cigarette? Often nicknamed ‘Vaping’, the devices produce nicotine in the form of a vapour that can be inhaled and the best bit is you can ‘Vape’ in the pub! Similar to nicotine gums, patches and sprays in terms of helping satisfy the craving of smokers, electronic cigarettes give you vaporised nicotine but no tar, so no carcinogenic lung cancer causing chemicals and no passive smoking element."
Jarrow and Hebburn Gazette
5th January 2012
"A SOUTH Tyneside newsagent is bidding to cash in on "healthier" cigarette sales. Breaking News is now offering electronic cigarettes for sale to smokers looking for an alternative way to feed their nicotine addiction."
Shields Gazette
5th January 2012
"Last year, UK-based electronic cigarettes company E-Lites recorded a 400 per cent rise in sales of the cigarettes."
News Shopper Series
30 November 2011
"E-Lites, providing smokers with an alternative that is healthier and cheaper than conventional cigarettes, as well as being unrestricted in public places."
Green Living Review
28 November 2011
"Considering that since the ban on smoking in the workplace lots of time is lost to businesses through smoking breaks which have to be now taken outside and, in some cases, a certain distance away from the building it might be a thought for places of work to make available to smokers starter packs of electronic cigarettes, such as E-Lites."
Independent Retail News
25 November 2011
"E-Lites are at the forefront of the electronic cigarette revolution, which has inspired hundreds of thousands of smokers to ditch conventional cigarettes in favour of an alternative that's free of tar and tobacco and doesn't produce smoke or strong odours, yet still provides a familiar intake of nicotine."
Your Wellness.net
17 November 2011
"E-Lites recently launched its latest range, comprising the most advanced electronic cigarettes ever developed. These next-generation E-Lites feature unique micro-technology to give smokers the most realistic, simple and reliable alternative to conventional cigarettes, but with the advantages of being significantly healthier, much less expensive and unrestricted for use in most public places."
Girl Geek Chic
18 October 2011
"E-Lites provided the nicotine hit, and were loving the fact that there was no tar, tobacco, carbon monoxide, or the additional chemicals found in traditional cigarettes. They were both impressed with the 300-400 vapes per battery charge."
Southampton Boat Show
21 September 2011
"Leading UK-based electronic cigarette brand E-Lites will rule the waves this week when the company's spectacular new 37ft powerboat gets top billing as the feature boat for the final three days of the PSP Southampton Boat Show."
Kingsbridge and Salcombe Gazette
18 August 2011
"BananaShark's spectacular new 37ft powerboat was unveiled for the first time at a launch party at Salcombe's Island Street Bar and Grill."
Female First
03 August 2011
"E-Lites produce an odour-free vapour, rather than smoke, and are unrestricted, which means they can be used almost anywhere."
Grocery Trader
03 August 2011
"Eastenders viewers found themselves switching onto E-Lites this week after seeing the electronic cigarettes used in the latest episode of their favourite soap."
Bar Magazine
06 June 2011
"Made of plastic or metal and powered by a tiny battery, they are designed to look and feel like regular cigarettes but do not contain tobacco or produce smoke. Leading suppliers such as E-Lites have seen off the threat of a clampdown on e-cigarettes through lobbying and the creation of the Electronic Cigarette Industry Trade Association (ECITA)."
Contact Music
02 June 2011
"To mark World No Tobacco Day, E-Lites are setting up a Tobacco Amnesty. The first 1,000 smokers to come and dump their old cigarettes or tobacco pouches in a big transparent bin will get free E-Lites in return."
Yahoo
01 June 2011
"Hundreds of smokers will be encouraged to swap tobacco products for E-Lites electronic cigarettes on World No Tobacco Day. The launch of a 'Tobacco Amnesty' supported by TV doctor Hilary Jones will give hundreds of smokers the chance to swap tobacco cigarettes for a healthier electronic alternative this month."
The Sun
01 April 2011
"Smokin'... Lydia tries an electronic cigarette with Lucy: TOWIE girls get their hands on E-Lites."
OK Magazine
01 April 2011
"The Only Way is Essex lot wore some interesting outfits last night..."
