On 12^th – 15^th January 2012 at the NEC Birmingham, petrolheads gathered to get behind the wheel of E-Lites’ full-size replica F1 car with a built-in driving simulator, courtesy of F1driver.com. Visitors to the stand got a close-up look at E-Lites’ stunning 37ft powerboat,  as well asa test of the most sophisticated electronic cigarettes on the market, which offer smokers a healthier, cheaper and legally unrestricted alternative to tobacco cigarettes. 

E-Lites and the Bauer Radio group, which includes Manchester’s favourite radio station Key103, along with Radio Aire, Kerrang! and Magic, have teamed up to give away a Year’s supply of your favourite brand of electronic cigarettes.

Leading independent traders' website WholesaleNews.co.uk have reviewed the impact of new display legislations due to come into force across the UK in 2012 and how this will affect the tobacco industry and the related industries, including the electronic cigarette manufacturers. Being the leading UK brand and with product available in many stores, E-Lites were asked for their input and director Mike Ryan highlights how these changes will help to offer new opportunities for the brand in the UK.

E-Lites electronic cigarettes are tipped to become a breakaway trend among millions of UK smokers in 2012 after a record year in which sales rose by almost 400 per cent. 

The latest figures prove that increasing numbers of smokers are switching to E-Lites’ smoke-free cigarettes, which are healthier, safer and cheaper than their traditional tobacco counterparts, as well as being legally unrestricted for use in public places.

Budding comedian Andrea Hubert had the last laugh when she won the Boom-Tish talent search this week and was presented with a £500 cheque from the event sponsor, E-Lites.

The 33-year-old freelance writer, from North London, was the entrant who gained the most giggles from a panel of judges including Miranda actor Tom Ellis, comedian Bob Mills, Coronation Street writer Damon Rochefort and Cath Gagon from TV production company Avalon.

The potential for E-Lites electronic cigarettes to dramatically reduce smoking-related illnesses was highlighted on BBC Radio 4’s You & Yours programme this week.

An estimated three million listeners heard E-Lites co-director Michael Ryan interviewed by presenter Winifred Robinson about the advantages of electronic cigarettes over traditional tobacco cigarettes.

The absence of tar, tobacco and other carcinogenic elements means that E-Lites offer a significantly healthier alternative to smokers, he said.

Having been a big hit at Top Gear Live in Birmingham earlier this month, E-Lites will be back in action at the London show from this Thursday (24^th to 27^th November).

The UK’s leading electronic cigarette manufacturer will once again bring together a 37ft powerboat, an F1 simulator and the smartest electronic cigarettes on the market, proving to smokers that you can still enjoy a nicotine fix without seriously damaging your health.