Radio 4 logoThe potential for E-Lites electronic cigarettes to dramatically reduce smoking-related illnesses was highlighted on BBC Radio 4’s You & Yours programme this week.

An estimated three million listeners heard E-Lites co-director Michael Ryan interviewed by presenter Winifred Robinson about the advantages of electronic cigarettes over traditional tobacco cigarettes.

The absence of tar, tobacco and other carcinogenic elements means that E-Lites offer a significantly healthier alternative to smokers, he said.

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